Marketing Projects
A selection of recent marketing projects across websites, SEO, content, branding and commercial photography.
Based in Christchurch, I work with businesses across different industries to improve how they look, perform and connect with customers.
Commercial Photography
Capturing the venue, atmosphere, drinks and food as one complete customer experience.
Social Media Photography
Fresh, original images created around your business, products and promotions for ongoing social media content.
Two of my current marketing projects:
Case Study 1 -Trades - www.craigstrees.co.nz
Craigs Trees
Marketing Projects - Website rebuild, SEO, and marketing alignment to turn the site into a consistent source of enquiries, & align with socials.
A local Christchurch business that wasn’t generating enquiries despite having a website and running ads.
The situation
The website existed, but it wasn’t generating leads or enquiries.
Google ad spend was too high with no ROI and socials weren't even looked upon.
What was done
I rebuilt the website so it was clearer and easier to use.
Improved structure, messaging, and internal linking to make the site clearer and easier to navigate.
Googles ads, socials were cleaned up and aligned with the brand.
Everything behind the scenes was set up so enquiries didn’t get lost.
The result
The website now works as a proper lead generation tool, with clearer messaging, improved visibility, and a more consistent flow of enquiries.
Enquiries are more consistent, and everything works the way it should instead of just relying on luck.
Enquiries are now coming through more consistently, and the business has a stronger online presence.
What improved
- Website now structured properly
- Google setup no longer wasting spend
- Socials aligned with the brand and website
- Enquiries coming through more consistently
Before
After
Case Study 2 - Retail - www.tasteofafricachristchurch.co.nz
Taste of Africa
Marketing Projects - New build website, new domain, and complete online setup with blogs socials aligned. Business support, systems support.
The situation
The business had a new owner but no access to the existing online setup.
There was no control over the website, domain, or previous systems, so everything needed to be rebuilt from scratch along with branding set up and in store systems.
What was done
Set up a new website and domain so the business had full control moving forward.
Tracked down and corrected existing backlinks so they pointed to the new setup properly.
Created all content and imagery, and aligned everything with the new brand.
Worked through the wider setup including MPI systems and alcohol licensing so the business was properly set up both online and operationally.
The result
The business now has a complete setup it owns and controls, with everything working together properly from the website through to its wider systems and connecting to instore technologies.
What improved
- Full ownership of website and domain
- Clean structure built from scratch
- Backlinks corrected and pointing properly
- Content and imagery aligned with the brand
- Systems in place to support the business going forward
Looking to improve your business?
These marketing projects show how everything works together; from websites and SEO through to photography, content and branding.
- See what we can do for you
- Explore Website Optimisation
- Learn more about SEO Services
- See how Content & Branding supports your business
- Get Social Media Marketing Support
If something’s not working, we can take a look.
Let’s look at what’s working, what isn’t, and where your marketing can be improved.
Get in touch